Your Fanbase. Your Catalog. Your Legacy. Grow them all with NearMint Music

Your one-stop comprehensive solution for music catalog management, social media management, A&R services, YouTube and DSP optimization.

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David Schelzel

“John was our main point of contact at WMG and his enthusiasm, sincerity, and true love for music always shone through. We could always trust John and where he was coming from. His deep knowledge and good advice helped our product marketing, social media presence, touring strategy, and streaming efforts considerably. And he’s a genuinely nice guy.”

David Schelzel (The Ocean Blue)

NearMint Music

Comprehensive music artist consulting & management

Fan- and data-driven Artist Services, Consulting, Marketing and Social Media Growth Specialists with years of experience dealing with the complexities of record label structures, optimizing catalogs, fueling revenue and ultimately reaching and growing your fanbase.

Comprehensive music artist consulting & management

Expert social media management

Our social media services help artists build and engage their fanbase on all major social media platforms. It's not just talk - we deliver measurable results.
Expert social media management

Catalog maintenance made easy

With NearMint Music, catalog maintenance is a breeze. We handle everything from A&R, organization, new release & reissue scheduling and distribution, even metadata management and royalty tracking.
Catalog maintenance made easy

Just a few things we've done for our clients - in just our first 90 days

• Grew artist socials reach 1,470% • Launched and optimized Official Artist Channels on YouTube for our clients, upscaling all music videos to 4k, bringing together full music video & audio discographies in a simple, clean presentation - no more videos scattered across multiple YouTube accounts! • Launched a marquee client's first TikTok account, achieving her first truly viral post with more than 240k views in less than five days (and in an authentic way, without having them do some embarrassing viral dance) • Successfully worked with the Rock & Roll Hall of Fame & Museum to get our client inducted (the second client we've achieved this for!) • Launched updated clients' websites and web stores, doubling traffic and growing the email list by 23% and revenue by 175% • Requested updated sales audits, resulting in an RIAA Platinum Award for our client • Worked with labels to identify, digitize and distribute a series of remix EPs and missing tracks, driving streaming consumption • Worked with labels on robust product plans for our artists, including both physical & digital releases after years of inactivity on the labels' side.

About Us

John Hughes - FOUNDER, NearMint Music • Former SVP of Digital Marketing/Fan Engagement at Warner Music Group with more than 25 years experience in digital marketing and audience growth • Deep relationships at Meta, Twitter and TikTok • Conceptualized WMG’s first fan network of social media properties, covering targeted music genres and decades, growing it to 8 million fans in less than three years, with an average monthly reach of 12 million • Continued relationships with WMG, UMe, Sony, BMG • Deep relationships with editorial and marketing teams at both the DSP and label levels • A&R pro with deep songwriter relationships, including Sam Hollander (Panic! at the Disco, Fitz and the Tantrums, One Direction, O’Jays), Rivers Cuomo (Weezer), Andy Partridge (XTC) and many more • Co-producer and A&R for The Monkees' 2016 Billboard Top 15 comeback album, GOOD TIMES, their first Top 20 album since 1968 • Spearheaded a two-year catalog legacy campaign for The Cars which culminated with their induction into the Rock Hall • Created, produced and co-hosted the Totally 80s podcast • Reissue producer for The Cars' catalog remaster campaign, working closely with the band on vision, selecting bonus tracks and leading the marketing - the same year saw The Cars inducted into the Rock Hall
About Us
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"John has the soul of an artist. He has that innate ability to speak the creative language, which is increasingly rare among most label execs in this era. In my dealings, he’s been able to serve both the business and artistic needs of a project brilliantly."

Testimonial
Sam Hollander
(Songwriter at Sam Hollander Songs)
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